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Ethan Boldt
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Direct mail is very visible, and it's a part of the daily life of most Americans. For those two reasons alone, companies have traditionally relied on direct mail to get out their marketing messages. Other advertising avenues, such as billboards, TV commercials, radio spots and e-mails, also compete for prospects' attention and loyalty, but only direct mail physically gets into people's hands in their own homes.
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Ethan Boldt
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