By
Ethan Boldt
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In other words, creative mail that skillfully employs the usage of personalized URLs will only enhance the chance a prospect will respond. Because personalized URLs are so eminently trackable, then the credit of a conversion will be given to both the direct mail piece as well as the landing page.
3. New testing group: The landing page. Just as testing remains a key to successful direct mail, the same is true with personalized URL campaigns. "Don't forget that testing here should still apply, yet is woefully missing," stated Grant Johnson, CEO of direct marketing agency Johnson Direct.
0 Comments
View Comments
- People:
- Nancy Harhut
E
Ethan Boldt
Author's page
Related Content
Comments