By
Ethan Boldt
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
For example, a test that shows conversion rates were much lower than anticipated usually points out that the landing page wasn't synced properly with the direct mail piece, and that could extend to the data, the personalization, the creative or the offer. "Not syncing the landing page with the direct mail piece that brought the prospect there is the No. 1 destroyer of conversion rates," affirmed Bob Bly, copywriter and author.
0 Comments
View Comments
- People:
- Nancy Harhut
E
Ethan Boldt
Author's page
Related Content
Comments