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Funck thinks that the real key to selling smart cards is to sell the applications—or how the cards will be used—but that the problem lies within the need to customize these applications.
"We can't just give customers a smart card with multiple applications right away," he noted. "In most cases, the applications have to be customized for each card—meaning we have to design the software for each specific end-user for the different applications they want." This customization process leads to additional cost and production time.
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- Gary Funck
- Jerry Sumner
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