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The Gift Card Revolution
Manufacturers also agreed that the switch from store-issued gift certificates to gift cards has positively impacted the industry in a number of ways. "Gift cards are far superior to gift certificates. They are versatile and effective tools for supporting a company's marketing efforts," said Domschine. "By replacing paper gift certificates, gift cards reduce production and transaction processing costs and speed up distribution," he stated.
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- Companies:
- Plastic Graphic Company
- Plastic Products
- Places:
- Boston
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