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"The switch to gift cards has dramatically affected the industry because companies that used to print on paper are now doing business with plastic printers. This change has significantly increased our revenue," said Grimes.
Domschine also noted that gift cards and merchandise return cards can be issued in lieu of cash refunds—a tactic that helps support company branding efforts and keeps refundable dollars in the store. "Gift cards support branding efforts by literally inserting a brand into a customer's hand and wallet. This positions the company at the top of the customer's mind," he said.
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- Companies:
- Plastic Graphic Company
- Plastic Products
- Places:
- Boston
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