Cleveland-based Proforma has introduced a major account support program, which will be led by Dave Hunnius and Jeff Heimerdinger. Hunnius and Heimerdinger join Proforma with more than 40 years of combined industry experience. Most recently, they led a team at Dayton, Ohio-based WorkflowOne where they supported sales professionals in generating more than $100 million of major account business in three years.
Hunnius will serve as chief business development officer; he will oversee the entire major account program including sales strategy, proposal response, client presentation, account implementation and performance management.
Heimerdinger will be the director of business development. He will provide additional support and guidance for Proforma members, and will work in conjunction with owners to develop and execute strategies to help them cross-sell within their major accounts.
For more information, visit www.proforma.com.