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"The promotional product suppliers have their own area on the show floor that's been set aside for them for the past four years. They even hold their own seminars," noted Bates.
Connie Gardner, publisher of Printers Exchange—a regional magazine based in Fort Worth, Texas that sponsors and conducts sales and marketing for Southwestern Graphics—added, "When wandering the floor, it's apparent that the promotional products pavilion is the busiest area of the show."
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