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"Their core business is declining so they are looking for new profit avenues and promotional products fit in very well," said Dobb.
Riding the Promo Wave
For distributors just starting to add promotional products to their arsenals, what are the best items to start with?
"What we've found is that the basic promotional products—calendars, pens, coffee mugs—suit the business forms industry well and help distributors get started be-cause these are the products that everybody understands and everybody buys," explained Dobb. "As they progress and get more in-volved in the promotional business, then, obviously, they are selling many more products."
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