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Why is this pavilion receiving so much traffic at a trade show dedicated solely to distributors of business forms and print products?
"One of the reasons we think that the promotional products pavilion is so strong at our show is because printers are looking for other areas to get into for value-added services for their customers," said Gardner. "Printers want to be able to say that they do everything turn-key, that they can be a customer's one vendor for 12 different things. We're finding that customers want more of that, they want one-stop shopping."
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