marketing & sales: Targeting Your Customers
How to better position yourself in the market
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We realized her potential audience was geographical (i.e., in her community rather than regional, national or international). These prospects had specific demographics and by appealing to a unique aspect, we hit on her core group.
3. What angle should you take? How is your product or service unique? How is it appropriate for your target audience? How will it fulfill your core group's needs in a way that no one else's product can?
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- Patricia Fripp
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