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Ennis'<%2Fa>%2050th%20anniversary%20as%20a%20member%20of%20the%20Print%20Services%20%26%20Distribution%20Association%20(PSDA)<%2Fa>,%20an%20international%20organization%20aimed%20at%20helping%20the%20print%20community%20succeed%20since%201946.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fpsda-members-look-ahead-417523%2F" target="_blank" class="email" data-post-id="8178" type="icon_link">
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Cupach is especially encouraged because the organization's new management team is aware the company is hoping to get the most value possible from the show.
"Although the new team is saddled with contractual obligations relating to venue, we feel the content is wide open for SmithBucklin to create the value that distributors are looking for. Create value for the distributor and they will participate, and that is what manufacturers are looking for," Cupach remarked.
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Melissa Busch
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