PSDA’s 2013 Distributor Solutions Expo Delivers High ROI to Exhibitors, Attendees
PSDA recently concluded its annual Distributor Solutions Expo, with the revamped educational program and trade show floor receiving rave reviews from participants. The event, held May 8-9 at the Navy Pier Convention Center in Chicago, drew more registered attendees than for the association’s 2012 and 2011 events in Baltimore and Chicago, respectively, and exhibiting manufacturers of print and related products and services reported seeing a steady flow of qualified leads.
The many strategic and tactical changes made to the show for 2013 ultimately attracted more attendees and delivered higher floor traffic and ROI, according to John Delavan, PSDA’s director of marketing and communication services and editor-in-chief of its flagship monthly magazine, Print Solutions.
“The attendance and traffic flow were great, and our sales team came back pumped with new leads,” said Roger Buck, director of marketing for The Flesh Company, a PSDA member.
“PSDA successfully repositioned its Expo as the must-attend experience for distributors and manufacturers that want to partner to deliver powerful solutions for end-user customers,” Delavan said. “It represented a premier opportunity for distributors to find solutions that meet their customers’ changing needs. While traditional printed products such as labels, tags and forms remain vital to our event’s success and reason for being, as well as to PSDA and all of its member businesses, our attendees have told us that an exclusive emphasis on print does not reflect the industry’s evolution, which includes many solutions that go beyond purely print and often enhance it. The Solution Zones helped bring attention to the how the industry is changing—and expanding.”
Among the changes in 2013 were a non-traditional Expo floor featuring four “Solution Zones” for specialized exhibitors—Promotional Products; Packaging & Direct Mail; Marketing & Technology; and Signage, Display and Wide Format. On-the-floor forums and presentations were held in the Solution Zones to educate attendees about new area in which they can grow their businesses. “The Solution Zones helped bring attention to the how the industry is changing—and expanding,” Delavan said.