PSI Says Residual is Key
Headquartered in Ellisville, Mo., PSI Printing Services introduced EinsteinRewards 3750 in response to reports from convenience marts and gas stations stating that 70 percent of the customers pay for fuel purchases at the pump and never walk inside, causing store owners to lose a captive audience.
The challenge was to provide a solution with very little foot print that offered the ability to issue and redeem gift and loyalty cards, print a receipt and maintain databases in an instant. PSI’s EinsteinRewards 3750 is a complete, total solution that runs from a VeriFone Omni 3750 credit card terminal and offers all the benefits of a gift and loyalty program from a small counter to unit. It allows administrative rights by the store managers via back office or home PCs, while granting customers access to their account balance of points and stored value from home. Store owners are able to entice the customer inside the store to be rewarded with points for fuel and/or grocery items purchased toward future free fuel.
Einstein Rewards is a great product to offer businesses such as hair salons, restaurants, car dealerships, dog groomers, car washes, convenience marts, golf courses and movie theatres, which offer the potential for residual sales in plastic cards. PSI also encouraged distributors to offer credit card processing along with the gift cards themselves—another long-term residual market.
For more information, visit www.idcard.com, www.einsteinrewards.com or www.rewardscard.org.
Visit www.bfls.com/infocenter and enter #200