Put the Cuffs on Fraud
Try some arresting techniques to round up document security sales
By Barbara A. Bucci
The bad guys are everywhere. Just read the paper or watch the evening news to learn how criminals alter all kinds of business documents. Frank Abagnale, a secure document consultant to a variety of groups, has compiled the following statistics in his 1997/1998 Client Service Bulletin
Losses from check fraud exceeded $12 billion in 1996, up from $5 billion in 1993.
More than $1.2 million worthless checks enter the U.S. banking system each day.
Between 1990 and 1996, the number of cases involving fraudulent checks of $100,000 or more increased by 300 percent.
Fortunately, manufacturers and paper suppliers have designed a variety of security features to help thwart the crooks. From security inks, specialty papers and watermarks to embedded DNA strains, holograms and more, distributors now have a variety of wares to sell.
Since costs range from cheap to astronomical, how do you market such products successfully? Several forms manufacturers and two security consultants offered the best marketing techniques.