R.R. Donnelley Acquires 8touches
R. R. Donnelley & Sons Company announced it has acquired 8touches, an online provider of easy-to-use tools that allow real estate sales associates, brokers, Multiple Listing Service (MLS) associations and other marketers to create customized communications materials such as direct mail, flyers and brochures.
8touches' branded online resources provide access to more than 1,000 customized templates into which profiles, MLS data and pictures for selected listings can auto-populate. The comprehensive toolset also offers sophisticated mapping features, the ability to obtain surrounding address information and access to demographics that enhance targeted direct mailings.
"This acquisition expands our portfolio of proprietary Internet-based solutions," stated Thomas J. Quinlan III, RR Donnelley's CEO. "8touches brings to RR Donnelley a proven solution that will benefit from our larger scale in software development and distribution. It will also accelerate our ability to create targeted applications for additional industries and vertical segments."
For more information, visit www.rrdonnelley.com.