As the World Turns Green
Green is the New Gray Area
Dan Kelly, director of marketing for IBSA, observed some materials printed on certified stock—ironically, many of them promoting green solutions—often feature petroleum-based inks and eye-catching shapes that necessitate wasteful trimming, and are printed in quantities almost guaranteeing hefty donations to recycling bins and landfills. “As a distributor, to see a supplier has [CoC] certification is not enough for me. It happens to be the [dominant trend] out there, and people believe as long as their paper is certified, they’re being green,” reported Kelly. “I need to educate my customers that, first of all, [CoC-certified stock] is probably going to cost you more. So, let’s look at what your goals really are as a company in promoting green to your customers and shareholders, and see if there are other alternatives and opportunities to do things that are more green, and won’t cost you more.”