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2. Have salespeople look for newspaper and trade articles about their clients’ type of business, and send them along with a note saying, “Thought you’d want to see this!” It shows they are interested in what interests their clients.
3. Get industry success stories or case studies from suppliers, multi-line reps and industry publications that show how other companies have used promotional products successfully. Have salespeople adapt these successful ideas to clients’ businesses. It demonstrates creativity and forethought.
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