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Surely the technology of digital print has introduced distributors to a new realm of selling opportunities, he added.
Trouble with Technology?
While Howard proves there's no question as to the usefulness of digital printing, there is a concern as to the number of people willing to tackle its "newness." According to a survey published in a TrendWatch Graphic Arts Special Report called "Digital Color Printing: The Good, the Bad, and the Not so Ugly," the percentage of creatives who see digital printing as a sales opportunity has dropped from a not-so-high 4 percent in the winter of 2000/2001 to 3 percent in the winter of 2001/2002.
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