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Though the company boasted digital printing as being "ready for prime time," it indicated that most commercial printers still don't know how to sell it. The study reports that the fact that the number of designers who see this process as an opportunity has never been all that high, which suggests that those who buy printing aren't attuned to new technologies. TrendWatch noted that since more than 75 percent of creatives buy printing on behalf of their clients, they need to be the ones driving the process.
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