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“AddValue2Print does not print—we offer affordable finishing solutions to short- to medium-run print sellers, which can help them move more product,” stated Ivan Verheye, president. “We are targeting commercial print jobs from as low as 250 pieces up to 50,000 pieces, printed either offset or digital.” He explained that most of the finishing equipment in the direct mail industry is primarily designed for long-run projects, yet the growing trend toward targeted mailings is driving shorter runs. “Many of these jobs are better suited for sheet-fed printing rather than web, and a good percentage fall squarely within the digital realm,” Verheye continued.
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