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According to Denise Hines, marketing analyst for Stouse, New Century, Kan., while it is not the case with other types of labels, there is no situation where a screenprinted label couldn't be specified. However, it is not always cost-effective.
"If a customer wants a label for soup cans or hair spray bottles," said Hines, "screenprinting may not always be the best choice. Generally these labels require a higher resolution for artwork and don't require the lasting durability that screenprinting offers." And while distributors should always strive to provide customers with the best possible solution, Evans cautioned that "it is also important to avoid an over-engineered solution."
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