True but not always tried
Sometimes, the market needs to be reminded that the newest way is not always the best way
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With little chance of winning business back from the country’s most massive printing businesses, other companies must play to their strengths and capitalize on holes in the market that mega-companies have overlooked or deem unprofitable. Concept Forms produced center-glue policies before the laser revolution and continues to produce them. Pummill noted, although demand has decreased, her company still finds business in this particular niche market. “A lot of it has gone laser,” she said, “but there are still insurance companies out there that use [center-glue policies] and there aren’t that many people who make it.”
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- Companies:
- Blanks/USA
- Concept Forms
Laurence Liss
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