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Everything else being equal, you’re eliminating your competition when your prospects relate to you, like you and trust you.
BY PATRICIA FRIPP, CSP, CPAE
Patricia Fripp, CSP, CPAE is a San Francisco-based executive speech coach, sales trainer and award-winning professional speaker. She is the author of Get What You Want!, Make It, So You Don’t Have to Fake It!, and past-president of the National Speakers Association. She can be reached at: PFripp@Fripp.com, 1-800-634-3035 or visit www.fripp.com.
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