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Whenever and whatever your company is pitching, many factors will influence your prospects’ final decision. Gain a competitive edge by establishing a personal connection with potential clients. To acquire their business, try these tips:
• Focus and be sincere. If you appear nervous or unsure, you may seem devious or incompetent. If your sales presentation does not address their concerns and you just grind on with a prepared pitch, they will decide you don’t care about them and their problems. Make eye contact and convince them you stand behind the ideas, products or services you sell them. Pick up on their concerns and address them.
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