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Stock Products
Ticer explained that at Ennis, it's the stock—as opposed to design or format—that identifies a tag product. "Most tags will be 100 lb. stock or above, up to 20 pt.," he said. "We use tag stock in a continuous pin-fed format to produce postcards and coupons—often featuring four-color process artwork—that health-care providers, car dealerships and service centers use for customer mailings." A typical design is coated on one side to facilitate high-color graphics, while the back is uncoated so that it can go through a printer and be variably imaged with the recipient's address.
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