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John Carr
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Digital communication has also negatively impacted the direct marketing efforts of travel agencies, hotels and cruise lines alike. “Look at the advertising e-mails you get. It is the same [information] that was on flyers [and] brochures,” Belzman said. However, one could easily argue against the practicality of e-mail marketing since spam can be deleted just as quickly as it enters a user’s inbox. In fact, The Mail Preferences survey, conducted in 2007 on behalf of the Envelope Manufacturers Association Foundation, found that 60 percent of participants believe envelopes are still the safest method for sending important information. Only 26 percent preferred e-mail communications and the Internet.
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