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John Carr
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Distributors looking toward the hospitality market should understand that despite these obstacles, profits are growing. The determined, customer-centered distributor will ultimately get the sale. “Competition is rough out there, and you [have] to get your brand in front of as many people’s faces as you can,” Davis urged. He went on to say, “People want things to be personalized. … [Distributors and their end-users] like to spend their money on those who make them feel special. … If you can’t take the time to make them feel special, they will go on to the next guy who will. Pricing is so competitive anymore that, in my opinion, customer service makes more sales than any other factor.”
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