Take Aim for the Stratosphere

We are in the midst of a huge expansion in distributor business. The economic slowdown of the past few months notwithstanding, we expect this year to top all others in terms of total distributor revenue.

The evidence we gathered for November's Top 100 Distributors report shows that although form sales increased by 6 percent, they are decreasing as a percentage of overall distributor revenue. Other areas are showing double-digit growth. Sales of commercial printing grew by 16 percent; promotional products by 26 percent; direct mail by 19 percent and labels by 16 percent.