The Cold. Hard. Facts.
How the printing industry fared during turbulent times
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Printed forms reinforced both their value and presence in the industry, putting forth the highest numbers. Not quite where they were in 2007 at $931 million, business forms still managed to top last year’s results of $813.4 million, landing in at $901.2 million.
Then, there were product categories that took a hit. Promotional products figures decreased this year, averaging at $105.1 million (2008: $126.1 million); commercial print comprised $339.2 million of sales (2008: $387.7 million); and plastic products resulted at $113.6 million (2008: $116.9 million).
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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