The Combo Sale
Tips, tricks and ideas for adding promotional products to your print sales
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His closing advice on the promotion? "As with many successful promotions, the item is secondary," Weiner noted. "Understand your audience and how you are going to best reach them. From there, the creativity will flow and all of the pieces will fall into place."
THE COMPUTER GATEWAY
The popularity of personal and mobile computing has created many opportunities for combined print and promo sales. Print products such as laptop/mobile device skins are only becoming more popular, and work even better when paired with computer-related promotional products. Screen cleaners, messenger bags and car chargers are just a few of the computer-related promotional items you could pair with skins or other print products.
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Michael Cornnell
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