The Combo Sale
Tips, tricks and ideas for adding promotional products to your print sales
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Resnick also provided 60,000 plastic cards that could be redeemed for laptop skins. Students could log in to a custom-designed website and use the code on the card to choose a vinyl skin. There was a survey option as well, so Microsoft could collect data and measure the program's ROI. "All parties involved loved the plastic cards and the quality of the work," Resnick noted. "Students found the website easy to navigate and couldn't wait to redeem their cards."
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Michael Cornnell
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