The Combo Sale
Tips, tricks and ideas for adding promotional products to your print sales
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Ice cream and cookie dough. Brownies and milk. Cake and a second, additional cake. While fine on their own, there are some items that are just better off paired. And as the landscape of the print industry changes, more and more salespeople are realizing that print and promotional products are one of those magical pairs (kind of like a cake, a second cake, and then a surprise third cake).
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Michael Cornnell
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