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- EPIC. There has to be a better word. My youngest brother and his friends (note, they are 20 years old) use this term in everyday conversation, tweets, Facebook status updates, etc. Please, just say “no” to saying “epic.”
- THOUGHT LEADERSHIP. I’ve seen this phrase come up quite a bit lately. Jarski raised a good point—what does this even mean? What is the thought leading? Is it leading a thing or person? Enlighten me.
- MARKETEER. Admittedly, I’m not familiar with this one. Is this supposed to be a cute take on a “mouseketeer”?
- WORDS ENDING IN “IZE.” Take, for instance, the term “incentivize.” Seems unnecessary just like adverbs.
You get the idea. Nevertheless, this made me start to think about my own list. Here is what I put together:
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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