While some may not recognize the added value of an attractive binder or a colorful business card, image is everything for realtors. The products they carry will be used to communicate a specific message to their customers. Sales manager John Andersen, CAS elaborated. “It is my belief that real estate people want to come across as being reputable, professional and having ties to the local community. Our four-color process business cards with the agent’s picture prominently printed on the card helps accomplish this. You might recognize [him or her] as a neighbor whose name you did not know,” he mentioned. “The folders we produce are made from a rigid stock. [They] show you are dealing with someone who cares about the image of their company. Th[ese] folder[s] can say a lot.”
On the Market
Suppliers discuss the latest trends in real estate