“[The photo holder] has the real estate agent’s logo on the front cover, [it has] room for a business card and then, [it features] a picture of the happy couple standing in front of their new home. This is great exposure for the real estate agent, as well as a keepsake [for purchasers],” he said.
Baltimore-based B.C. Lucas Packaging and Presentation Solutions, a supplier of custom presentation materials and packaging solutions, is capitalizing on other trends in the market. “The surge over the past decade both in new home construction and 55-plus, life-care communities has led to a dramatic increase in promotional materials to support them,” observed Robert B. Clark, sales representative. “By putting instruction manuals and maintenance information in a distinctive package, the buyer[s] feel well-rewarded for their purchases, and that binder or tote serves as a constant marketing reminder, not only for the buyer[s], but for anyone who might visit their home[s].”