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Sean Norris
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That doesn't mean you should go and order 10,000 rustic-burnt-mahogany-colored T-shirts for your reserves just yet—Lucrisia expected Marsala's market impact to be limited, for now. But it does mean you should keep an eye on color trends and react accordingly. "With color, we focus on macro trends that we see impacting the broader consumer marketplace," said Newman. "In addition to core colors, vintage colors and neons continue to be strong palates across retail."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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