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Sean Norris
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"A big tip is to know and understand your market," added Lucrisia. "If you personally like a beefy tee but your market likes lightweight, thin V-neck T-shirts, then sell to your market and don't force a product that is not in demand in your market."
Newman agreed. "Understanding what defines success for your customer is first and foremost," she said. "Whether that is style, color, gender-specific sizing, quality, comfort, rapid replenishment-what factors are driving their decision? You have to provide value to your customer. Present products that truly fit their needs and services that set you apart. Increase your value."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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