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Sean Norris
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How to succeed
Success in T-shirt sales hinges on how well you can keep up with these trend shifts. Remember that $5.51 billion figure we mentioned before? It's a double-edged sword. Yes, the market is huge, but that means there's lots of competition. If you're focused only on selling the stuff that was popular last year while your competitors have moved on to the newest styles, you could lose out on sales. "Styles, colors and fabrics in the decorated apparel industry are constantly changing," Newman said. "Customers are looking to promotional product distributors to help them choose the best product for their specific need. To do that, [distributors] need to stay current with what's being offered."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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