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Voice Mail Mistake #1: The message lacks focus or clarity. You are more likely to reach voice mail today than actually connect with the person you are trying to contact. That means you must be prepared to leave a clear, concise message. Businesspeople are too busy to listen to a lengthy, unfocused message, and you lose credibility if you cannot state your objective without rambling. The average executive in an organization receives dozens of calls every day, many of them from salespeople trying to sell a product or service. If you ramble on, your prospect will probably press delete without listening to the entire message. Keep the message brief and to the point. Plan what you are going to say before you call so you are prepared.
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- Kelley Robertson
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