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Craft a variety of different messages and offer a different benefit each time you call. Use case studies and tell your prospect about specific results. Make your prospect want to return your call.
Voice Mail Mistake #5: The message is too generic. Personalize your message by indicating that you know something about your prospect's business and/or industry. Make references to specific challenges your prospect faces and give an example of how your product or service can help him or her. Remember to use your prospect's name, particularly at the beginning and at the end of the message.
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- Kelley Robertson
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