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• Sell outside of the geographic box. Many up-and-coming “micro-politan” areas—places growing faster in population and business than available impressions—are also underserved. Unlike Elk Grove Village, Ill., the geographic capital of our medium, there are hundreds of nearly-no-print zones, including Cedar City and St. George, Utah; Hilton Head and Beaufort, S.C.; Lake Havasu and Bullhead City, Ariz.; Rock Springs and Green River, Wyo.; and Kailuha-Kona, Hawaii, as well as almost anywhere in the Caribbean. (Don’t laugh, just get there!)
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