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In this scary selling environment, by using your selling skills, rather than production power, you can ring up lucky eight opportunities.
BY VINCENT MALLARDI, C.M.C.
Vincent Mallardi, C.M.C., is the founder and former chairman of the PB/BA International (pbba.org), a global membership network of print intermediaries and their trade-only and specialty suppliers. He is also an adjunct professor in economics and a consummate, life-long printing salesman. His sometime weakness is playing slot machines.
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