The Secrets of Mail Success
How to Survive Shape-Based Postal Rate Changes
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Regardless of the type of piece being put into the
system, everyone is going to have to start thinking outside the mailer and considering the project through delivery. “The bottom line for periodicals mailers—and for mailers in a lot of other classes, as well—is that production and distribution can no longer be thought of separately,” said White.
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- People:
- Mary Ann Bennett
- Places:
- Rochester, N.Y.
Maggie Dewitt
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