The Secrets of Mail Success
Essentially, the critical criteria of totally automation-compatible mail concern dimensions, fold location, address orientation, flexibility, POSTNET barcode and weight. To help the marketplace grapple with the changes, Bennett offers the “Mary Ann Makes Mail Easy Kit.” Available at www.makemaileasy.com, the product provides tools and information for determining the shape and mailing category for any mail piece, and a variety of do’s and don’ts for sealing, folding and binding. For instance, machinable letters and cards must not be less than 5" long, 31⁄2" high and .007" thick, but no more than 111⁄2" long, more than 61⁄8" high or greater than 1⁄4" thick. Physical standards for cards claimed at card rates are not less than 31⁄2" high, 5" long and .007" thick, but no more than 41⁄4" high, more than 6" long or greater than 0.016" thick. The pieces should be rectangular, with four square corners and parallel opposite sides. Letter-size, card-type mail pieces made of card stock may have finished corners that do not exceed a radius of 1⁄8".
- People:
- Mary Ann Bennett
- Places:
- Rochester, N.Y.