The Secrets of Mail Success
How to Survive Shape-Based Postal Rate Changes
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“I always tell people to stay away from the minimums. If the cutter makes a mistake—and it happens—nothing will make the piece mailable,” cautioned Bennett. “Always give yourself an 1⁄8 of an inch or even 1⁄4 of an inch.”
Interestingly, Bennett pointed out a 16-page brochure measuring 107⁄8x173⁄4" that is folded to 51⁄2x83⁄8"—and with the address perpendicular to the shorter dimension of the piece—can be totally automation-compatible and qualify as a letter. But, if the address is parallel to the shorter dimension, it no longer qualifies as a machinable letter.
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- People:
- Mary Ann Bennett
- Places:
- Rochester, N.Y.
Maggie Dewitt
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