Top Design Contest--Commercial/Promotional Printing
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"It went over so well they completely filled the facility before construction was over," reported Wede. "The main goal was to sell these spaces, but it was also to generate other sales from it—and it did that."
Designed by Mauge & Associates, the brochure features a 10x11.75-inch red pressboard jacket wrapped in a paper band stamped "Confidential" to arouse readers' curiosity. Inside, handsome computer-generated illustrations of the facility's interior and facade entreated readers to continue exploring the brochure. A floor plan and a long list of the facility's attributes were also included to answer any preliminary questions.
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- Companies:
- Gussco Manufacturing
- Heidelberg
- People:
- Nicole Wede
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