– Jerry Mulligan, vice president sales/business development, Chamberlain Marketing Group
What's an ethical issue facing the industry, and what needs to be done to overcome it?
"Whether you're dealing with end-user customers, vendors, sales or employees, it all comes down to credibility and trust. Many people do not believe in 'what goes around comes around,' nor do they approach business with a 'win-win' attitude trying to do the right things for the right reasons. The challenge will always be in how we 'communicate' as an industry, companies and individuals sharing this information with one another. It's not a 'technology' answer. It's a 'people' answer. It's still a 'people' business. Sooner or later it comes down to relationships and who you can trust."