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You also can use multiple formats in your campaign: voice mail, e-mail, direct mail, invitations to teleseminars and more.
5. Analyze your sales approach from your customer's shoes. It's not important what you say, but what your customer hears. For example, when I was trying to reach a decision maker a while back, I decided to leave the message on my own voice mail first to see how I sounded. When I listened to my message, I was appalled. I sounded pathetic. So I worked on scripting my message and kept calling myself over and over until I finally created something I would respond to if I were the prospect. PPR
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