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Where's the Demand?
Who is still making use of traditional forms? According to Mongin, traditional products such as unit sets are being sold into the health-care, service, educational and repair markets. Check products, he said, fit into just about any industry imaginable.
The secret is to get into these markets, said Mongin, and find multiple, reliable contacts that distributors can follow up with on a regular basis. "Also, distributors should make themselves available whenever a buyer happens to call upon them. They should speak to everyone from the receptionist to the big decision makers," he said. "Anyone who might have a need—on a moment's notice or weeks in advance—is an important person to connect with."
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- Companies:
- Highland Computer Forms
- Web Graphics
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